COOKIE POLICY
Effective Date: February 12, 2026
Last Updated: February 12, 2026
This Cookie Policy explains what cookies are, how we use them on brettking.com (the "Site"), what types of cookies we use, the information we collect using cookies, and how you can control your cookie preferences. This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website operators.
Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" (deleted automatically when you close your browser). They can be set by the website you are visiting ("first-party cookies") or by third-party services operating on that website ("third-party cookies").
2. How We Use Cookies
We use cookies on the Site for the following purposes:
- Essential functionality: To ensure the Site operates correctly and securely.
- Performance & analytics: To understand how visitors interact with the Site, which pages are most popular, and how we can improve the user experience.
- Preferences: To remember your settings and choices (such as cookie consent preferences).
3. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core features such as page navigation, secure areas, and basic functionality. The Site cannot function properly without these cookies, and they cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | brettking.com | Stores your cookie consent preferences | 1 year |
| __cf_bm | Cloudflare | Bot management and security protection | 30 minutes |
b) Analytics & Performance Cookies
These cookies collect information about how visitors use the Site, such as which pages are visited most often, how visitors navigate between pages, and whether they encounter any errors. All information collected by these cookies is aggregated and therefore anonymous.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Maintains session state across page requests | 2 years |
| _vercel_insights | Vercel | Privacy-friendly website analytics | Session |
c) Functional Cookies
These cookies enable the Site to provide enhanced functionality and personalization, such as remembering your preferences or choices you have made on the Site. If you do not allow these cookies, some features may not function properly.
4. Third-Party Cookies
Some cookies on the Site are set by third-party services that appear on our pages. We do not control the setting of these cookies. Third-party services that may set cookies when you visit the Site include:
- Google Analytics: Web analytics service provided by Google LLC. Google's privacy policy is available at policies.google.com/privacy.
- Vercel Analytics: Privacy-friendly analytics provided by Vercel Inc. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.
- Embedded Content: The Site may embed content from third-party platforms (such as YouTube videos). These platforms may set their own cookies when you interact with the embedded content.
5. How to Manage Cookies
You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can manage your cookie preferences in the following ways:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find cookie settings in the "Options", "Preferences", or "Privacy" section of your browser. The following links provide instructions for common browsers:
Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.
Please note: If you choose to disable cookies, some parts of the Site may not function properly or may provide a degraded experience. Strictly necessary cookies cannot be disabled as they are essential for the Site to operate.
6. Do Not Track Signals
Some browsers transmit a "Do Not Track" (DNT) signal to websites. There is currently no industry standard for how websites should respond to DNT signals. At this time, the Site does not respond to DNT signals. However, you can manage your cookie preferences using the methods described above.
7. Your Rights
Under applicable US law, including the California Consumer Privacy Act (CCPA), you have the right to know what personal information is collected through cookies, to request its deletion, and to opt out of the sale or sharing of personal information. We do not sell personal information collected through cookies.
For more details on your privacy rights, please see our Privacy Policy.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at: